Why You Need Brand Images6 min read


In my opinion, every company needs to get professional brand photos taken. Okay, now you might be thinking that I’m a little biased. This is true. As a brand photographer, it probably makes sense why I’m boasting the benefits of getting photography done. While this is true it’s not simply because I’m a branding photographer. 

 

To be honest, I got into brand photography because I thought it was a crucial part of each business’s branding. I loved being able to contribute to so many brands and help make their brand stand out. Social media, especially Instagram, has opened a lot of doors for new companies to expand their audience and catch the attention of avid scrollers. 

 

The Importance of Brand Photos

 

If you run a brand or business ask yourself this, do the images that you currently post accurately represent your brand? Do they align with the dream clients you want? Have they been gaining engagement or leads? If you’ve said no to any of these questions then you might want to think about getting some brand photos taken. 

 

For those of you who are on the fence, let me break it down a little. Here are my reasons for why all companies, big and small, should get branding photos done.

 

Consistency

 

These images help you keep a consistent look across your social media, and more importantly your website. With so many companies out there and more and more brands opting to have a website, it’s important to make sure your website stands out. One of the best ways to do this is with high-quality, eye-catching images.

 

Branding photos help establish the look of your website and can showcase what you do, who you are and give your viewers a general feel of what it would be like to do business with your brand.

 

Going along with the whole consistency thing, having branded images is a great way of reusing content across multiple platforms. One shoot’s worth of photos can be good for all social media platforms AND your website. You might be surprised with the amount of content that you can get just from a one or two hour sessions with a good photographer. 

 

A Picture is Worth 1000 Words

 

I’m sure you’ve heard this before but it’s true with your brand too. You can showcase so much information about your business in a single photo. Whether it’s showing the behind the scenes of your brand or showcasing the products you make. Images are a great way to get people interested and wanting more. 

 

Let’s take a behind the scenes image for example. This allows viewers to see you or your team, what you do, and what the process will look like for them. Yes, that all could have been explained in words but the image conveys it much faster. Most people won’t stop to read what your caption says or continue scrolling your website if it hasn’t caught their attention.

 

Think about Instagram, in 2018 they had 1 billion monthly users. That’s a massive audience that you don’t want to be missing out on. The app is such a visual resource that if your photos aren’t standing out you might still be getting likes but people aren’t taking the time to read your caption, click on your profile or share your content.

 

This means you’ll be getting stagnant engagement without gaining new leads. Professional pictures can take your page to the next level and help you start converting those followers into clients or sales.

 

Professionalism

 

Having branded photos help to shot a level of professionalism in your brand. Think about it, if you pulled up two Instagram accounts, or websites for that matter. They both have the same offers, similar prices and seem to be a good business BUT one of them has grainy or clearly stock images and the other has high-quality on-brand images. Which one are you going to give your business to?

 

For me, it would definitely be the latter one. With so much technology out there and Instagram becoming a HUGE platform for selling products, services and marketing your brand, having good images is more important than ever. The media you’re putting out there is representing your brand. You want to make sure it’s sending the right message and helping you to attract your dream clients to your page.

 

Your Brand Image

 

Branding is way more than just a logo and colour scheme, and it’s more than images. Your brand image is what people see and what makes them decide if they want to work with you. You want to make sure your brand image matches the feel of your company and accurately represents what it is that you do.

 

Ultimately, it’s a way for people to be able to identify your brand and remember it moving forward. Logos and colours are great for this but so is imagery. They say a picture is worth 1000 words so why not tell your brand’s story through images. 

 

Having professional images for your company can help elevate your brand and make it stand out. More importantly, it shows that you’re running a legit business that isn’t half-assed. Even just one or two photoshoots a year can provide you with enough content if it’s done right. The cost of the photoshoots is worth it when you think about the new leads it might generate.

 

While some people are able to produce high-quality images for their own brand, it’s not everyone’s strong suit. That’s where branding photographers come in. We know what shots to get, how to get them and will ultimately provide you with stunning content for your business. 

 

Tell Your Story

 

Overall, brand images are an excellent way to showcase your brand and gain new visitors to your sites. Creating images that people want to engage with and content they’ll love can be difficult but with so much content floating around the web you need to do what you can to stand out. They can help boost your SEO and help you get found more easily online. 

 

For anyone in the Ottawa/Ontario area, I would love to chat with you about setting up a shoot. Whether you’re a personal brand or a big business I’d love to get you set up with some stunning content.

4 thoughts on “Why You Need Brand Images

  1. Currently working on my Instagram, trying to establish a brand identity there. It can be tricky though because I find myself wanting to publish everything. I’m a photographer but I don’t really have a specialty so to speak. Know what I mean? Like, I still like portrait photography, landscape photography, etc. But, been trying to consolidate my Instagram presence so it is consistent. Being consistent with everything is key, font, colors, etc. I’m learning 🙂

    1. I totally get that! I’m a photographer who also does a little bit of everything and can find it hard to decide what I want to post, and when to post it. I suggest trying to keep a consistent editing theme to them whether or not all the photos are related. That will help keep a good brand identity

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